Bike Bros Owner and Web Nerd: Graham Pye (me)

This picture pretty much sums up what I'm about. Me, taken from a viewpoint, during a break in a mountain bike ride, with my lady in Rossland, BC.

You'll notice I have glasses. Websites don't build themselves. Web nerds wear glasses. So do former Industrial Engineering Technologists and people who think business is neat. I'm guilty of all of these things.

The picture was taken during a mountain bike ride. Well, I love bikes. My life has been consumed, ever since my little dutch scooter, with two-wheeled toys. I started working in bike shops in (if I remember correctly) 1985. I was fortunate enough to be sponsored by Spoke & Blade for my BMX skills so they gave me a chance to assemble bikes. Since then I worked for a few different bike shops, a bike manufacturer, performed and competed on my BMX in Canada and the U.S.,... Anyways, for all but 5 of the last 25 years I have been involved in the bike industry.

As I mentioned, the picture was taken in Rossland, BC. Rossland is an awesome, historic, authentic town. I'm a big fan of historic mining towns. I'm also a fan of anything authentic. I believe Bike Bros is authentic. We aren't about hype. We are about passing along our love for bikes. Like a shop in one of those awesome historic towns, we believe in personal service, getting to know our customers, offering quality products and services. Bike Bros is authentic.

Michael Gibson, Cochrane manager & obsessed cyclist

This is Mike. Mike volunteered in the shop in 2003 because he wanted to learn the bike business. I think it was his calling. I recognized very quickly that Mike was both passionate about bikes AND he took tons of pride in helping customers make great choices (a very rare combination). Mike moved back to his home province, "the promised land" also known as BC in 2003 but I was fortunate enough to lure Mike back to Alberta in 2006. His impact has been huge.

You will be very fortunate if you deal with Mike. The number of customers who have raved about the awesome experiences with Mike is mind boggling. Mike is an authentic guy and a damn fine mechanic! Oh, and if you freeride, you'll appreciate Mike's mad gapping bike skills!

Keith Zorniak - wise beyond his years

Staffing a bike shop is pretty difficult. Most potential employees have no real mechanical skills and are brain-washed by the stupid marketing. Keith is a rare breed because he is relatively young (barely old enough to drive), yet is amazing with tools and researches and actually thinks about all the products out there. Keith is a knowledgeable guy and likes dealing with customers.

Keith likes to wear his pants half-way down his ass and likes riding his BMX or hardtail at the skatepark, so we get good street cred with the younger peeps. We look forward to seeing Keith's future unfold (he's a damn smart guy) and can't wait to hear him say, "I can't believe I wore pants like that". Until then we're glad he's on the team.

The Bike Bros Story

My philosophy about small business is that any small business should have a story. If our story was, "a place that sells bikes", we'd be sure to fail.
Our story is this, Bike Bros is a bike shop focused on two things;

1. Offering exceptional personal service that leaves customers with that warm fuzzy feeling like they have just dealt with a friend who really cares.

2. Researching and selecting top performing products and brands that last and represent good value.

Being located in Cochrane means we have access to virtually any brands or product lines we want. We aren't subject to the same industry politics that shops in larger cities have to put up with. Those city shops are limited in what they can sell because the different suppliers protect their brands so competing shops near each other don't end up with the same brands. So here we are, outside Calgary, we research what we sell and are very proud to sell what we sell.

We research what we sell. We sell products that have earned our trust. We avoid some high-profile brands that are actually substandard - even though their marketing would tell you otherwise.

Why Bike Bros?

We're Wonderful

This business is built on passion for and knowledge of bicycles and cycling. We're bike geeks - this is our calling in life. We eat, sleep, talk and ride bicycles. This gives us the ability, after finding out about you and your cycling desires, to match you with a bicycle that will put a smile on your face.

Boy, can we turn a wrench

Bicycles are delivered to the store in a box - needing assembly. How much difference can assembly make? Well even a bike worth $4000 can feel terrible without expert assembly. Like a $20 box of Lego - a bike can end up as a masterpiece or nothing at all - all depending on assembly.

We're Special

Lastly, there is that indescribable "something" about dealing with a small, owner operated business. Each dollar you spend says something about what you value. If you value performance, quality and service then Bike Bros. is for you.

We don't listen to Marketing guys

Apparently, if I were a marketing genius, I would try to turn my sentences around so you would see the word "you" more often than the word "I" or "we". That isn't exactly the case here is it? That is because I'm selfish and proud. "I" only want the best for my customers. "we" are the people who can make the difference between you buying a piece of crap or a happy making machine. "We" care less about marketing BS than about "your" bike. "you" are inteligent enough to see through fancy sentence structure. hah!.Oh, and while I'm babbling - to any english teachers out there - see, I can communicate effectively - that 67% you gave me in grade 12 english doesn't really matter now, does it!